Form abandons spike when “gross income” is undefined for first-time applicants
On step 3 of the affordability calculator, four of six testers either dwelt for over a minute, reset the form, or fabricated a value. The field has no inline definition or worked example.
- Cohort
- 4/6
- Dwell
- 81s
- Abandon
- 47%
struggled
baseline 23s
baseline 14%
Recommended fix
Inline disclosure under the field with a worked example (salary + bonus + dividend income). ~2 hours engineering, ~1 hour content.





